Effective Date: October 24, 2025
Last Updated: December 13, 2025
Ad IntellX ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising algorithm detection and optimization service.
1. Information We Collect
1.1 Information You Provide
- Account Information: Name, email address, business name, and contact details when you register
- Payment Information: Billing information processed securely through Stripe (we do not store credit card details)
- Social Media Account Credentials: OAuth tokens to access your advertising accounts on Meta (Facebook/Instagram), Google Ads, TikTok, and LinkedIn
1.2 Information We Collect Automatically
Important: We only access ad accounts and campaigns you explicitly authorize through OAuth. Our access is strictly read-only for analysis purposes. We do not create, modify, or manage your campaigns – we only read performance data to provide algorithm detection and optimization recommendations that you can apply yourself in your ad platform.
- Advertising Performance Metrics: Via Meta Marketing API, Google Ads API, TikTok Ads API, and LinkedIn Marketing API, we collect:
- Reach, impressions, and frequency data
- Engagement metrics (likes, comments, shares, clicks)
- Cost-per-acquisition (CPA) and cost-per-click (CPC)
- Click-through rates (CTR) and conversion rates
- Campaign, ad set, and individual ad performance data
- Usage Data: How you interact with our dashboard, features accessed, and session information
- Technical Data: IP address, browser type, device information, and cookies
2. How We Use Your Information
We use the information we collect to:
- Provide Algorithm Detection Services: Analyze your advertising performance metrics to identify algorithm changes, suppression patterns, and performance anomalies across platforms
- Generate AI-Powered Recommendations: Use OpenAI's GPT-4o-mini model to provide optimization suggestions, creative recommendations, and campaign strategies
- Monitor Campaign Health: Calculate risk scores, health metrics, and performance multipliers in real-time
- Send Alerts and Notifications: Notify you when algorithm-induced suppression or performance degradation is detected
- Improve Our Services: Analyze aggregated, anonymized data to enhance detection accuracy and develop new features
- Process Payments: Bill your subscription and process transactions securely
- Communicate With You: Send service updates, security alerts, and support messages
- Ensure Security: Detect and prevent fraud, abuse, and unauthorized access
3. How We Share Your Information
3.1 Third-Party Service Providers
We share your information with trusted service providers who assist us in operating our platform:
- OpenAI: We transmit your advertising performance metrics (in aggregated, semantic format) to OpenAI's GPT-4o-mini API for algorithm detection and optimization analysis. OpenAI's use of data is governed by their Privacy Policy and API Data Usage Policies
- Stripe: Payment processing (see Stripe Privacy Policy)
- Cloud Hosting: Replit for secure application hosting and database storage
- Social Media Platforms: We access your advertising data via official APIs (Meta Marketing API, Google Ads API, TikTok Ads API, LinkedIn Marketing API) using OAuth authentication
3.2 Legal Requirements
We may disclose your information if required by law, court order, or governmental authority, or to protect our rights, property, or safety.
3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
3.4 What We DO NOT Do
- We DO NOT sell your data to third parties for marketing purposes
- We DO NOT share your data with other Ad IntellX users or competitors
- We DO NOT use your data to train AI models (OpenAI's pre-trained models are used as-is)
- We DO NOT rent, lease, or lend your data to any third party
- We DO NOT use your data for discrimination based on race, ethnicity, religion, national origin, age, sex, sexual orientation, gender identity, disability, medical condition, or any other protected category
- We DO NOT combine your data with data from other users to create profiles for purposes other than providing our services to you
4. Data Retention
We retain your information for as long as necessary to provide our services:
- Advertising Performance Data: Stored for 90 days to enable historical analysis and trend detection
- Account Information: Retained while your account is active and for 30 days after account closure
- Payment Records: Retained for 7 years for tax and legal compliance
- Aggregated Analytics: Anonymized data may be retained indefinitely for service improvement
5. Your Privacy Rights
Depending on your location, you may have the following rights:
5.1 Access and Portability
You can request a copy of your personal data in a machine-readable format.
5.2 Correction
You can update or correct your account information at any time through your dashboard settings.
5.3 Deletion
You can request deletion of your personal data by:
We will delete your data within 30 days, except where retention is required by law.
5.4 Opt-Out of Communications
You can unsubscribe from marketing emails using the link in our messages. Service-related communications cannot be opted out of while your account is active.
5.5 Revoke Platform Access
You can revoke Ad IntellX's access to your social media advertising accounts at any time through your platform settings (Meta Business Settings, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager).
5.6 GDPR Rights (EU Users)
If you are located in the European Union, you have additional rights under GDPR, including the right to object to processing and the right to lodge a complaint with a supervisory authority.
5.7 CCPA Rights (California Users)
California residents have the right to know what personal information is collected, request deletion, and opt-out of sale (note: we do not sell personal information).
6. Data Security
We implement industry-standard security measures to protect your information:
- Encryption: All data transmitted between your browser and our servers is encrypted using TLS/SSL
- Secure Storage: Data is stored in encrypted PostgreSQL databases with access controls
- OAuth Authentication: We use secure OAuth 2.0 tokens to access your advertising accounts (we never store your passwords)
- Access Controls: Limited employee access to personal data on a need-to-know basis
- Regular Security Audits: We conduct periodic security assessments and vulnerability testing
Important: No method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Keep you logged in to your account
- Remember your preferences and settings
- Analyze usage patterns to improve our service
- Detect and prevent fraud
You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features.
8. Third-Party Links
Our service may contain links to third-party websites (e.g., Meta Business Manager, Google Ads). We are not responsible for the privacy practices of these external sites. Please review their privacy policies.
9. Children's Privacy
Ad IntellX is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:
- Standard Contractual Clauses (SCCs) for EU data transfers
- Adequacy decisions by the European Commission where applicable
- Compliance with Privacy Shield principles (where applicable)
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you via email at least 30 days before changes take effect
- Display a prominent notice in your dashboard
Your continued use of Ad IntellX after changes take effect constitutes acceptance of the updated Privacy Policy.
12. Legal Basis for Processing (GDPR)
For users in the EU, our legal bases for processing your personal data are:
- Contract Performance: To provide the algorithm detection services you've subscribed to
- Legitimate Interests: To improve our services, ensure security, and prevent fraud
- Consent: Where you've provided explicit consent for specific processing activities
- Legal Obligations: To comply with applicable laws and regulations
13. Contact Us
14. Platform-Specific Disclosures
14.1 Meta (Facebook/Instagram)
We comply with Meta's Platform Terms and Developer Policies. Your use of Ad IntellX is subject to Meta's Privacy Policy and Terms of Service.
14.2 Google
We comply with Google's API Services User Data Policy. Your Google Ads data is subject to Google's Privacy Policy.
14.3 OpenAI
We transmit aggregated performance metrics to OpenAI for AI analysis. OpenAI does not use API data to train their models. See OpenAI's API Data Usage Policy.